I began my career in the CPG industry a little over a decade ago with PepsiCo as a contract pricing analyst for raw ingredients. Over the next few years, I grew into a variety of data-intensive roles including developing P&Ls and volume forecasts for new innovation launches, utilizing IRI data to track and forecast Tropicana market share movement, developing selling stories for our Naked Juice and Trop Chilled chain teams (with a focus on our Kroger and Albertsons divisions), and co-managing the national relaunch strategy for O.N.E. Coconut Water.
In 2018 however I was ready for a change and made the (very difficult) decision to leave PepsiCo for a new role at Revolution Brewing managing the data department. Having spent most of my previous career at a large multinational corporation, I was particularly excited to work somewhere where our products were manufactured onsite. This was where I discovered I had a particular passion and love for the Bev-Alc side of the CPG industry. At Revolution Brewing, I worked alongside Donn Bischel (Sales Director at the time) to develop best in class reporting tools for the sales team, effective and compelling retailer presentations, an effective forecasting process, and an achievable business plan that could be tracked and executed against.
In 2020, I made the decision to leave Revolution to help launch 3 Tier beverages. Each day I leverage my passion for data to assist our clients find new opportunities in their respective Bev-Alc spaces, and help “level the playing field” when competing for space against the big guys.
In addition to being data-obsessed, I enjoy hikes, playing chess, recording music, and above all spending time with my wife Rosy and (sometimes) grumpy but loveable dog Albus.