Since 2019, 3 Tier Beverages has filled the sales analyst gap with real beverage-industry experience — serving as an extension of your analytics team to deliver solutions, exceptional service, and data-driven resources that empower strategic success. We help brands turn data into true commercial impact.
Most brands struggle with the same challenges: building a real selling story and knowing where execution must improve. We make that clear. We don’t just build dashboards or presentations… we make sure they get used.
As the founding member of the VIP Collective and a connected partner of NIQ, we work across VIP, depletion, syndicated scan, pricing, promo, and more to deliver accessible, actionable insight.
Trusted by 300+ suppliers, distributors, retailers, associations, and trade publications. Come learn and grow with us.
Customer-Obsessed
Every engagement is built around your brand, your team, and your selling environment — not a generic template.
Data-Driven Solutions
We translate VIP, NIQ, and depletion data into clear, actionable insight your team can actually use.
Dedicated Partnership
We operate as an extension of your analytics team — responsive, relationship-driven, invested in your results.
Genuine Relationships
Built by people who’ve worked the distributor floor, managed supplier portfolios, and sat in buyer meetings.
Innovation & Integrity
A trusted advisor mindset in everything we deliver. We tell you what the data actually says.
Trusted Advisor
We don’t just build dashboards or presentations… we make sure they get used.
300+
Active clients across beer, wine & spirits
2019
Chicago-based, industry-native since day one
NIQ
Connected partner for syndicated scan data
VIP
Founding member of the VIP Collective
What Our Clients Are Saying
What our clients say.
“
3 Tier Beverages has been a great partner for our brewery to better use Nielsen data alongside retail sales data. From answering any question we may have about the data to the expansive dashboard they build and refresh monthly, our knowledge of the market would be no where near as expansive. Thanks to the team for helping our business grow and expand our analytics capabilities!
Schell’s Brewery
“
3 Tier has been a pleasure to work with and a great value added to the Left Hand national account play book. Their Dashboards are a resource that I use daily and having NIQ data rolled into VIP makes looking at both depletion and scan data seamless. 3 Tier is a valuable resource, especially for scrappy craft breweries running business with limited resources and manpower. Thanks 3 Tier!
Left Hand Brewing Company
“
3 Tier Beverages is very good at what they do. They have great customer service and a next level attention to detail. I very much appreciate the level of detail when it comes to trainings and support.
Bale Breaker Brewing Company
“
3T is a market leader in sales data services and consulting. Robust intellect and insight, strong market connections, and world class client service.
Castle Island Brewing
“
One of a kind service; Long-term relationship builders; Well-positioned as industry experts.
BrightBev
“
Fantastic partner to simplify and streamline access to data for our sales and marketing teams!
Terlato Wines
“
3 Tier provides essential information in a helpful way for us and that is free from clutter. That matters to us because filtering through nonsense or less-than-useful add ons is time and energy consuming when we are looking for very specific insights and answers to questions.
Almanac Beer Co.
Schell’s Brewery
Left Hand Brewing
Bale Breaker
Castle Island Brewing
BrightBev
Terlato Wines
Almanac Beer Co.
Our Partners
NielsenIQ
Connected NIQ Partner
VIP · iDIG
Founding VIP Collective Member
Beer · Wine · Spirits
All three tiers, all categories
Come Learn & Grow With Us
Ready to turn your data into true commercial impact?
Reach out for a quote today. Come learn and grow with us.
To be recognized as the premier data partner in the beverage industry, setting new benchmarks for data accessibility, actionable insight, and client empowerment.
Mission
To be the trusted data provider for the beverage industry – serving as an extension of your analytics team to deliver solutions, exceptional service, and data-driven resources to empower strategic success.
Genuine Relationships
Innovation & Integrity
Trusted Advisor
Customer-Obsessed
Data-Driven Solutions
Dedicated Partnership
Meet Our Founder
Our Founder
Donn Bichsel
Founder
Chicago, IL · Est. 2019
“3 decades of genuine, authentic and real experience in the beverage industry working for you.”
My career in the beverage industry started out on the retail side working at bars and restaurants in Chicago until my first supplier job with SAB selling Pilsner Urquell previous to their acquisition of Miller Brewing Company.
Opportunity to build out a new sales team at Goose Island led me there during their transition from an externally led sales and marketing organization to recreation of an internal team. My next move was to Heineken/USA as a part of the Star Brand Imports team managing distributors along with developing and implementing the annual business plans across the Midwest.
When Heineken made the decision to close our import division it led me back to craft beer and to Dogfish Head where the middle of America became my home managing their distributor side of the business along with On Premise National accounts. My final stop before beginning this next step was at Revolution Brewing back home in Chicago for the last eight years building out their sales, marketing and logistics side of the business from case zero.
3 Tier Beverages is based out of the Logan Square neighborhood in Chicago where it shares office space with a wife, two daughters and a 100lb Chocolate Labrador who thinks he is a lap dog. 3 decades of genuine, authentic and real experience in the beverage industry working for you.
3 Tier Beverages delivers the data, tools, and partnership brands need to move with clarity.
We specialize in VIP depletion dashboards, NIQ syndicated scan dashboards, pricing and promotion analysis, distribution tracking, and one-time data projects — all custom to your brand and your selling needs.
Every dashboard is built for real use: brand story development, distributor and retailer presentations, internal alignment, and sales team support. We keep everything simple, usable, and focused on what actually drives execution.
If you need better tools, clearer insight, or support telling your story, we can help. Reach out for a quote today. Come learn and grow with us.
Service 01
Personalized Data Dashboards
Custom VIP depletion and NIQ syndicated scan dashboards built around your brand, refreshed monthly, and designed for daily use by your sales team. Every dashboard is tailored to your selling needs — not a generic template.
Service 02
Timely Responses from our Team
As the trusted data provider for more than 300 beverage companies, we operate as an extension of your analytics team — bringing dedicated partnership, genuine relationships, and a trusted advisor mindset to everything we deliver.
Service 03
Access to VIP’s iDIG
As a connected partner and founding member of the VIP Collective, we provide access to VIP’s iDIG platform with NIQ data seamlessly integrated — giving you a complete view of both depletion and scan data in one place.
Service 04
Distributor and Retailer Presentations
Every dashboard is built for real use: brand story development, distributor and retailer presentations, internal alignment, and sales team support. We keep everything simple, usable, and focused on what actually drives execution.
Service 05
Dashboard Webinars
We don’t just build dashboards or presentations… we make sure they get used. Webinars and hands-on training ensure your team knows what the data means and how to apply it to real selling situations.
Service 06
Consulting
As the founding member of the VIP Collective and a connected partner of NIQ, we work across VIP, depletion, syndicated scan, pricing, promo, and more to deliver accessible, actionable insight for one-time projects and ongoing strategy.
Meet the Team
Our Team
Leadership
Donn Bichsel
Founder
3 decades across SAB, Goose Island, Heineken USA, Dogfish Head, and Revolution Brewing. Founded 3 Tier Beverages in Chicago’s Logan Square in 2019.
Jackson Kirk
Director of Analytics
Computer Science graduate from Stockton University. Background spanning bev-alc sales, e-commerce, and start-up project management.
Peyton Hammon
Chief of Staff
Manages team workflow, communications, CRM, webinars, billing, and operations. Background in business development. Based in Chicago.
Consultants
Danny Brager
Consultant
Former head of Nielsen’s Beverage Alcohol Practice. Frequent industry thought leader, speaker, and media contributor.
Danelle Kosmal
Consultant
Former VP of Research at the Beer Institute and NielsenIQ Beverage Alcohol Practice lead. Expert in data-informed industry strategy.
Erin McVickers
Consultant
16+ years at NielsenIQ in consumer insights and analytics. Former RNDC data strategist. Wine & spirits specialist based in South Florida.
Tim Oldread
Consultant
Former Highland Brewing field sales and business development. Expert in chain presentations and distributor Annual Business Plans.
Linda Zunas
Consultant
9 years at Nielsen, 9 years at Deutsch Family Wine & Spirits. Civil Engineering from UC Davis. Based in Lake Tahoe area.
Jason Grzyb
Consultant
Nearly 3 decades in CPG at Circana (IRI). Expertise spanning custom data management, client insights, and client service.
Garrett Sandberg
Consultant
Former Deutsch Family Wine & Spirits, Kobrand, and Tata Consumer. Expert in brand building across on and off-premise channels.
Scott Schulte
Consultant
17+ years at Nielsen across new product innovation, advertising consulting, and customer insights research.
Analysts & Specialists
Kim Kulig
Database Specialist
25+ years in data operations. Former Nielsen Statistical Operations and Perishables Group. Self-taught SQL developer and Excel guru.
Joan Thompson
Data Production Specialist
30+ years in data including SQL and data quality testing. Spent over a decade at NielsenIQ. Based in Saint Charles, IL.
Devon Hevener
Analyst
Business Technology & Analytics, Portland State University. Former American Cider Association consumer data & market researcher.
Kohry Long
Analyst
Master’s in Data Analytics, Saint Joseph’s University. Former data analytics intern at a South Jersey brewery.
Riley Martin
Sales Analyst
B.S. in Business Analytics, University of Tennessee. Passion for bev-alc sparked during study abroad in Florence, Italy.
Jacqueline Bichsel
Social Media & Executive Support
Manages Instagram, Facebook, and LinkedIn. Supports executive team with operations, prospecting, and internal coordination.
News, Webinars & Newsletters
3 Tier Media
3 Tier Media
Newsletter
Sign Up To Receive Newsletters
Stay current with industry insights, data trends, and updates from the 3 Tier Beverages team delivered directly to your inbox.
