All 3 Tiers
3 Tier Beverages had been an idea of ours for several years as a way to provide sales and marketing direction to companies taking their first steps or needing assistance navigating the path they are already traveling. 3 is more than just the number of businesses in the alcohol distribution system; supplier, distributor and retailer. 3 is the number of steps we will take to provide solutions, step one is to understand, step two is to strategize together and step 3 is to implement.
Supplier
Manufacturer of the product,
but can include importers.
Distributors
The middle of the process and the only time a supplier sells a product.
Retailers
Independent or chain, On or Off premise, the final touch to the consumer.